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Three Keys to a Winning Attitude for a Service Business If you create value for your customer primarily through service or support, you must be responsive and flexible. Corporate cruise pioneers Joyce Landry and Josephine Kling get that, do that, and live that belief. A big part of their success over the past 30 years has revolved around their service orientation, always driving to create “elegant solutions” to business challenges. They find them if they exist, and innovate to create them if they don’t.
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